In Action
Events we've brought to life
Pipeline-driving events at a fraction of the cost. We build account-based programs that generate pipeline, accelerate deals, and deliver measurable revenue impact.
Events Managed
Years Combined Experience
ARR at Client Companies
We don't inherit programs, we architect them. Every engagement is built around your target accounts and revenue goals.
We build your field marketing engine from scratch — roadshows, meetups, executive dinners, and hosted experiences designed around your target accounts.
We handle every operational detail so your sales team can focus on the room. From venue sourcing to post-event reporting, we function as your team extension.
We evaluate, negotiate, and execute third-party conferences and sponsorships with defined objectives and ROI targets — no wasted spend.
Drive meaningful engagement with priority accounts and decision-makers — designed to accelerate deals, not just fill seats.
Distinctive hosted experiences that break away from traditional event formats, creating unforgettable moments that deepen relationships and accelerate high-value opportunities.
Intimate, peer-level discussions for senior buyers that position your brand as the connector of ideas and generate meetings that convert.
Expert-led sessions tailored to technical and executive audiences, building credibility and pipeline with the people who matter most.
Strategic conference programs that transform industry events into high-impact opportunities for executive engagement, pipeline acceleration, and meaningful customer connections.
Multi-city programs that bring your message directly to target markets, creating pipeline momentum across regions at scale.
Personalized sessions designed to deepen relationships with strategic accounts at key stages of the sales cycle.
Multi-day immersive programs for top prospects and customers in distraction-free environments built to accelerate relationships and close business.
We align on your target accounts, pipeline goals, and revenue objectives to design the right program.
We build the strategy, content, and playbook — including invite lists, venue selection, and run-of-show.
We manage every vendor, venue, and stakeholder so your team can focus entirely on the relationships in the room.
We deliver pipeline metrics and qualified meetings directly to Sales — with a full post-event debrief.
With over a decade of combined B2B experience, we've helped companies reach unicorn status and $100M+ ARR through strategic field marketing.
Cynthia is a seasoned B2B marketer with over a decade of experience, known for creating impactful, pipeline-driving campaigns and events. She began her journey in events at Hazelcast and spent the majority of her career at Branch, where she led marketing for the Americas as Marketing Director, focusing on enterprise and strategic accounts.
Her passion for bringing people together through meaningful experiences led her to launch Fractional Events — a consultancy that helps B2B businesses harness the power of events to grow faster and more efficiently. With over 1,000 events under her belt, she brings deep expertise in strategy, logistics, and storytelling to every engagement.
Katherine is a seasoned B2B marketer with over a decade of experience across agency, platform, and in-house startup environments. She began her career in China, spent time at Bing, and has been based in Seattle for the past ten years — building demand gen programs and field marketing campaigns for high-growth B2B companies.
Known for her player-coach approach, Katherine has spent the last four years in marketing leadership roles where she owned channels, hit pipeline goals, and worked closely with sales to build the processes that turn events into revenue. That cross-functional perspective — understanding exactly where the marketing-to-sales handoff breaks down and how to fix it — is what she brings to every engagement at Fractional Events.
Outside of work, Katherine teaches intro to digital marketing at the University of Washington and recently co-organized the Female Founders Retreat, a reminder of her passion for building programs end to end and watching them come to life.
Tell us about your goals and we'll get back to you within one business day.
Or email us directly at
info@fractionalevents.com