Hi, we’re fractional events.

We craft comprehensive events strategies to drive pipeline at a fraction of the traditional in-house investment.

At Fractional Events, we are passionate about creating meaningful and memorable opportunities for your sales reps to connect with your prospects and customers. We are not just another event planner but are true pipeline focused marketers at heart.

Our extensive industry knowledge in B2B organizations empowers us to deliver innovative strategies that generate impact towards your pipeline goals.

Meet the Team

Our founding team brings together over a decade of experience in marketing and event management, having collaborated with startups and established enterprises alike. We pride ourselves on our deep understanding of the challenges faced by B2B organizations and our ability to act as your marketing partner.

Our proven track record includes driving growth for organizations that have reached unicorn status, achieving over $100 million in Annual Recurring Revenue (ARR).

  • Founder

    Cynthia Chiang is a seasoned B2B marketer with over a decade of experience, known for creating impactful, pipeline-driving campaigns and events. She began her journey in events at Hazelcast and spent the majority of her career at Branch, where she led marketing for the Americas as Marketing Director, focusing on enterprise and strategic accounts.

    Her passion for bringing people together through meaningful experiences led her to launch Fractional Events—a consultancy that helps B2B businesses harness the power of events to grow faster and more efficiently. With over 1,000 events under her belt, she brings deep expertise in strategy, logistics, and storytelling to every engagement.

    Whether supporting unicorn startups or scaling new programs, she’s always excited to plan the next unforgettable experience.